Inspire Magazine #65

The consumer trend to look for clean, natural, pure and green products has been strong for many years. But what does that actually mean?

In this issue of Inspire Magazine, you will learn that the environmental concepts within clean beauty may be positively charged, but they are also rather vague. There are no formal definitions of what a clean, natural, pure or green product should be.

Consequently, transparency is becoming ever more important – along with traceability. People want to know what ingredients and elements a product contains, as well as their origins. Moreover, it is essential to consider the holistic perspective: if the product is “clean”, what about the packaging? Requirements are increasing throughout the production chain.

Dive deeper into this topic in Inspire 65!