Inspire Magazine #66

The more shopping is done online, the more challenging it is to design the customer journey. The experience needs the natural touch and feel, the ambience of a store environment, and of course the human interaction. Packaging is often the first point of physical contact between a consumer and a brand, and brand owners are increasingly putting an emphasis on packaging.

Adding a digital layer to the packaging can help to inform and engage consumers at several touchpoints along their journey. The increased transparency enabled by digital layers not only helps the customer make a green choice, but it also increases safety, and prevents counterfeit products from being used or consumed.

In Inspire 66, you can learn more about how AR, EX, VR, QR, NFC, RFID, sensors, and more are used in packaging and how these technologies deliver value to consumers and businesses alike.