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Inspire Magazine cover for issue number 65

Inspire Magazine #65

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The consumer trend to look for clean, natural, pure and green products has been strong for many years. But what does that actually mean?

In this issue of Inspire Magazine, you will learn that the environmental concepts within clean beauty may be positively charged, but they are also rather vague. There are no formal definitions of what a clean, natural, pure or green product should be.

Consequently, transparency is becoming ever more important – along with traceability. People want to know what ingredients and elements a product contains, as well as their origins. Moreover, it is essential to consider the holistic perspective: if the product is “clean”, what about the packaging? Requirements are increasing throughout the production chain.

Dive deeper into this topic in Inspire 65!

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Latest issues

Inspire Magazine is distributed twice a year. Below are the latest issues and download links to the English online version of each issue. Check out our webshop if you want to go even further back in time!

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Inspire 70

How can packaging contribute to making the beauty industry more sustainable? Find out in the anniversary issue of Inspire!

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Inspire 69

Our most sustainable magazine ever? Join us in exploring how partnerships can be the key to address the challenges ahead.

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Inspire 68

What does post-Covid packaging look like? In Inspire 68 we look at how consumerism is changing and how that affects packaging.

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Inspire 67

The concept of premium is constantly evolving and for Inspire 67 Holmen Iggesund has set out on a journey to explore the past, present, and future of premium.

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Inspire 66

Inspire 66 explores the power of branded augmented reality, the smart packaging revolution and planet-saving packaging.

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Inspire 65

Inspire 65 is the Clean Beauty issue, focusing on the trend with safer and more environmentally friendly cosmetics.

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